Marketing Director - Conferences, The Wall Street Journal - NY

Dow Jones
New York
Oct 09, 2019
Dec 07, 2019
Director, PR Director
Job Type
Full Time

Job Description:

Marketing Director - Conferences

Where am I based?

New York

Who we are and what we do?

The Wall Street Journal Professional Membership team is responsible for recruiting and retaining members of the world's foremost influential business membership.

We equip ambitious professionals with the essential intelligence, events and tools they need to better lead their industries, grow their businesses and advance their careers.

We provide highly specialized services that builds on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.

Role Overview

The Marketing Director will join the entrepreneurial team that delivers world-class event propositions at The Wall Street Journal.

The team creates, runs and manages successful events which convene the world's leading C Suite executives, politicians, industry experts and vertical business communities.

The Marketing Director will play a pivotal role in generating awareness, interest and demand for our events and conferences, contributing to the future new business growth of the group.

Who is my manager?

Audience & Direct Marketing Director

What are my accountabilities?

  • This position will be the key marketing partner to the Audience & Direct Marketing Director, developing and executing the marketing campaign strategy for our conferences and events;
  • Develop and execute multi-channel campaign plans to drive awareness and sales of our event propositions including: email, digital media, social, print media, direct mail, telesales, partnerships etc.;
  • Lead the Conference marketing team (4 people), working with the team to train and develop best marketing practice - including campaign planning, testing, execution and measurement;
  • Lead the Audience Development team (2 people), to identify targeted audiences for all propositions and define strategies to engage them with the relevant event roll-outs and campaigns;
  • Lead the Guest Services team (2 people), ensuring that all member, delegate and prospect inbound communications are handled to the highest standard and converted to sales where appropriate;
  • Lead by example by directly managing the marketing of key flagship events, including Tech Live, Next Up, etc;
  • Work closely with a Brand and Product Marketing team on all marketing/creative briefs, ensuring that the assets and messaging engages the target audience and drives response;
  • Identify and work with key marketing partners to deliver audiences for our events, including industry associations, membership organizations, media organizations, etc.;
  • Manage marketing budgets for all assigned conferences - monitoring the effectiveness of all activity and making timely adjustments to maximize ROI and underwrite audience targets;
  • Develop sales enablement materials for the sales team, including playbooks, email templates, sales sheets, etc.;
  • Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the pre-determined KPIs/metrics:
  • Share topline numbers weekly with the management team;
  • Measure and manage campaign costs, efficiencies and drive ROI;
  • Analyze and identify actions to drive improved performance;
  • Produce monthly reports, with optimization and recommendations, for the management team;
  • Produce post-event reporting;
  • Line management and career development of 4 people.

What do you need from me?

A self-starter with leadership qualities gained working and managing teams within a conference environment, you will be able to lead, inspire and deliver in a matrix environment.

Specifics include:

  • 10+ years' experience in a B2B or B2C marketing role. Specific experience in Conferences/Events is essential
  • Proven delivery of positive results and growth through direct marketing;
  • Demonstrated cross-functional teamwork and project management experience;
  • Distinctive problem solving and analytical mindset, with experience analyzing qualitative and quantitative data to guide strategy;
  • Digital marketing expertise that has driven business outcomes;
  • Analytical and data driven, but also have a passion for creativity and forward-thinking flair;
  • Have a test-learn-measure approach to everything you do. Be able to analyse results and situations, get to solutions and recommendations quickly;
  • Be able to take responsibility for initiatives and encourage a positive 'can do' attitude at all times;
  • Be able to embrace and drive change in a pacy environment;
  • Excellent written and verbal communication, along with strong interpersonal skills;
  • Experience managing end-to-end marketing from analysis, positioning and planning through execution of successful integrated programs;
  • Ability to think strategically and execute methodically;
  • Bachelor's degree preferred.

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Dow Jones, Making Careers Newsworthy

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About Us

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events.

Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally.

It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.

Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).