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Communications Specialist - Diverse Audiences, Consumer Reports - NY

Employer
Consumer Reports
Location
Yonkers, New York
Salary
$100,000 +
Closing date
Feb 25, 2019

Job Details

Overview

This role executes day-to-day public relations activities to help drive awareness of and build affinity for CR and its expertise among new generations and diverse audiences.

A core member of the communications team, this individual is responsible for expanding and engaging audiences to maximize marketplace impact, leveraging key advocacy initiatives, amplifying CR content, and publicizing products and expertise.

The Communications Specialist works closely with colleagues across the organization in editorial, research and testing, advocacy, and communications.

Responsibilities

  • Provides media relations support for CR-generated news, product reviews and recommendations, policy positions and/or experts with an emphasis on generational and diverse audiences and media outlets, including Millennial and Latino/Spanish language.
  • Develops and maintains relationships with media and influencers, translating materials from English to Spanish and Spanish to English.
  • Drafts communications materials including news releases, pitch letters, talking points, contact lists, broadcast scripts and social content, translating technical and scientific information into consumer-friendly language while preserving the integrity and precision of CR’s work.
  • Serves as Spanish-language spokesperson for CR, drafts talking points for other spokespeople and provides media coaching in both English and Spanish.
  • Helps with long- and short-term planning for media relations campaigns, speaking engagements and thought leadership opportunities, working with internal stakeholders to align on priorities and messaging.
  • Supports executive thought leadership by identifying and securing opportunities, drafting bylines and op-eds, developing presentations and drafting awards entries.
  • Organizes media events and operate in-house satellite TV studio for remote interviews.
  • Partners with outside public relations firms, as directed.
  • Performs other duties as assigned, but not those of a higher level.


Qualifications

  • Bachelor’s degree in communications, journalism or related field is required.
  • A minimum of five years of hands-on communications experience with excellent news judgement and background in public relations.
  • Strong verbal and written communications skills in both English and Spanish.
  • Strong media contacts across all channels and platforms with demonstrated success partnering with diverse audience media.
  • Ability to interact effectively with CR reporters, editors, advocates, activists, lobbyists and senior management.
  • Exceptionally strong interpersonal, social media, verbal communication, and writing skills. On-camera experience with pre-taped or live Spanish-language broadcast/video is extremely beneficial.
  • Experience reaching and engaging new audiences via targeted communications strategies, as well as strong project management skills.
  • Team player who collaborates well with others across highly matrixed organization.


Success Criteria:

  • Communicates clearly and confidently on a consistent basis; persuades and influences others through compelling communications.
  • Stays current on external news, trends and issues, utilizing knowledge of competitive landscape, marketplace trends, best practices and technology.
  • Shows intellectual curiosity, demonstrating a commitment to continuous learning and actively seeking feedback.
  • Anticipates impacts on key audiences.
  • Keeps commitments and acts with integrity.
  • Demonstrates humility and authenticity, taking ownership when things go wrong without passing blame.
  • Promotes collaboration and inclusion; leverages connections and communications interdependencies.

 

Click 'Apply' now.

PI107200715

Company

Consumer Reports (CR) is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.

The organization was founded in 1936 when advertising first flooded the mass media. Consumers lacked a reliable source of information they could depend on to help them distinguish hype from fact and good products from bad ones.

Since then CR has filled that vacuum with a broad range of consumer information. To maintain its independence and impartiality, CR accepts no outside advertising and no free samples and employs several hundred mystery shoppers and technical experts to buy and test the products it evaluates.

Consumer Reports, is one of the top-circulation magazines in the country, and ConsumerReports.org, has the most subscribers of any Web site of its kind, in addition to two newsletters, Consumer Reports on Health and Consumer Reports Money Adviser.

They have combined subscriptions of more than 8 million. All of CR's work is informed by the more than 1 million readers who respond to our Annual Ballot & Questionnaire, among the largest and most comprehensive consumer studies in the world.

In 2008, CR also launched several initiatives, including ConsumerReportsHealth.org and the Consumer Reports Health Ratings Center, which serve to educate and empower consumers to make more informed health-care decisions and to help change the market.

To further advance its mission, Consumer Reports employs a dedicated staff of lobbyists, grassroots organizers, and outreach specialists who work with the organization's more than 600,000 online activists to change legislation and the marketplace in favor of the consumer interest.

The organization generates more than $200 million in revenue, and a staff totaling more than 600 work at CR's 50 state-of-the-art labs and offices in Yonkers, N.Y.; its 327-acre Auto Test Center in East Haddam, Conn.; and our three advocacy offices, in Washington, D.C., Austin, Texas, and San Francisco. Consumer Reports is governed by a board of 18 directors who are elected by CU members and meet three times a year.

Company info
Website
Location
101 Truman Ave
Yonkers
New York
10703
US

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