Senior Social Editor

Location: i Headquarters – London

Job Introduction

The i newspaper is looking for a Senior Social Editor with extensive experience bringing digital journalism to audiences on social media. As one of the newsroom’s audience specialists, this person has a thorough understanding of social platforms, and applies that knowledge to distribute i's journalism, repurposing it into engaging content for each platform, in a swift, impactful and above all accurate manner. 

You will be a data-savvy decision maker, using on- and off-platform analytics to drive both everyday priorities and long-term strategy. In addition to sharing [i]'s journalism on social platforms, you’ll also work with reporters and editors across the newsroom on how social media and readers’ voices can inform our journalism, by feeding back social-driven story ideas. 

This role also works closely with other members of the Audience Team to support the newsroom's wider digital publishing strategy.   

This role will report to the Deputy Head of Audience (Distribution). 

Key areas of Responsibility

• Working with the Deputy Head of Audience (Distribution) to determine the team's daily workflow across all social and 3rd party platforms 

• Developing a thorough understanding the role that social and other third party platforms play in the acquisition and retention of digital subscribers 

• Sharing responsibility for setting the Social team’s agenda for the day. Determining the schedule for each platform, feeding back on social performance and trends during newsroom-wide meetings and helping coordinate a team of both full-time and freelance staff 

• Using social platform data and onsite analytics to drive smart decisions. Developing a keen sense of audience preferences for each of [i]’s key social platforms and using these learnings to foster a shared sense of understanding among the team and wider newsroom 

• Constantly working to innovate new formats and posts to maximise reach, engagement and growth of [i]s social, third-party referrers and messaging service accounts 

• Contributing to [i]'s strategy around third-party referrers, such as Apple and Flipboard. Working to maintain our relationships with these platforms and explore new opportunities 

• Write strong and punchy headlines for social, homepage and SEO when required. 

• Working with the wider audience team on SEO, newsletters and homepage to develop the skills to cover their output when required. 

• Good knowledge of media law and the Editors’ Code of Practice  

• Commitment to i's editorial standards of impartial and incisive coverage. Appreciation for i’s audience and tone, and how to write stories that will appeal to our readers 

 About Us 

i is Britain's youngest national news publisher – and one of the most trusted. i has a unique mission: publishing non-partisan reporting and intelligent opinion. With a strong digital subscriber audience and a healthy print circulation, i has also grown digital reach to 11m users a month. Its newsroom breaks some of the biggest stories in UK journalism. Growing in influence and profitable, i is shortlisted for News Website of the Year and National Newspaper of the Year in the 2024 Press Awards and is a recent winner of Daily Newspaper of the Year (London Press Club) and News Website of the Year (Online Media Awards). We pride ourselves on having a dynamic, collegiate work environment that celebrates creativity, innovation and success. 

Our Commitment 

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation. 

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.