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MailOnline, Head of Sport Social Media

Kensington and Chelsea, London (Greater) (GB)
Competitive Salary
Closing date
Jun 23, 2023

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Job Type
Full Time
Nationals, Online, Social Media, Sports
Social Media Editor

Job Details

MailOnline is seeking a highly motivated and experienced Head of Sport Social Media to join our dynamic team in London. As the Head of Sport Social Media, you will be responsible for overseeing the social media strategy for MailOnline's sports coverage across all platforms, including Facebook, Twitter, Instagram, TikTok and YouTube.

Key Responsibilities:

  • Develop and implement a comprehensive social media strategy for sports coverage that aligns with MailOnline's overall social media strategy.
  • Manage a team of social media editors and writers, providing guidance and support to ensure high-quality content and engagement on social media platforms.
  • Create and execute social media campaigns to promote sports content, including live events, breaking news, and exclusive interviews.
  • Monitor social media trends and analytics to optimize content and engagement on all platforms.
  • Lead MailOnline Sport’s expansion into improving our social video presence
  • Work closely with the editorial team to ensure that content is optimised for social media and that social media platforms are utilized to their full potential.
  • Collaborate with external partners, including sports teams, leagues, and sponsors, to develop and execute social media campaigns and partnerships.
  • Stay up-to-date with industry developments and emerging social media trends to ensure that MailOnline remains at the forefront of social media innovation.



  • Bachelor's degree in journalism, communications, marketing, or a related field.
  • 5+ years of experience in social media management, preferably in a sports media environment.
  • Strong understanding of social media platforms and their respective audiences, as well as social media analytics and monitoring tools.
  • Proven experience managing a team of social media editors and writers.
  • Excellent communication and interpersonal skills, with the ability to work collaboratively with internal and external stakeholders.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Passion for sports and a deep understanding of the sports media landscape.

If you are a results-driven and strategic social media professional with a passion for sports, we encourage you to apply for this exciting opportunity to join the MailOnline team as our Head of Sport Social Media.

Please note applications received without a CV will not be considered.

Please send your CV and covering letter.


Do you have the talent and energy to be part of our successful team?

MailOnline is the planet’s biggest and best loved English language news website, reaching over 225 million unique monthly visitors. MailOnline is seriously popular and we are proud to be number one.

With four editorial hubs in London, New York, Los Angeles and Sydney, it’s read all over the world offering a magnetic mix of news, entertainment, celebrity buzz, pop culture and female lifestyle as well as amazing images.

Company info
Northcliffe House
2 Derry Street
W8 5EE

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