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Leisure PR, Senior Account Director

Employer
Leisure PR & Communications Ltd
Location
Richmond upon Thames, London (Greater)
Salary
Up to £44,000 + bonus
Closing date
Jun 4, 2023

View more

Industry
PR
Job Type
Permanent
Hours
Full Time
Sector
Food & Drink
Discipline
Senior Account Director

The Senior Account Director will be adept with working with clients at a strategic and operational level and play a hands-on role across all of his/her client accounts nurturing direct relationships and assist in the development of our client base.

You will oversee business development, day-to-day activity on your accounts and have the responsibility to pro-actively manage activity and media requirements. Experience in social media application is essential.

Key Responsibilities and Accountabilities:

  • Pro-active client liaison, account development and relationship building.
  • In depth knowledge of PR, with excellent writing skills. Experience within the pub, bar, food, drink and leisure sectors is an advantage.
  • Ability to understand what makes a good story, the insight to spot one, and the implementation of skilled tactics to gain outstanding coverage for clients.
  • The ability to create communications that deliver results through solid writing skills across a range of styles; press releases; features; case studies and new media applications such as blogs and Twitter.
  • On-time reporting, and strong management of client activity.
  • Active involvement in new business presentations.
  • Ensure that client PR plans integrate with the overall marketing activity and strategic direction of the business, and proactively adapt plan to reflect change to business and market
  • Manage client satisfaction; hold regular meetings/calls and keep key clients appraised of work progress, assess PR results against client expectations and maintaint positivie working relationship
  • Develop and nurture relationships with senior media and influencers, networking to leverage coverage, networking for clients and business development purposes
  • Event management and communication.

About You:

  • A highly motivated individual with a minimum of 5 years public relations experience, preferably including agency side experience.
  • Experience of working across multiple clients and juggling workloads of a team.
  • Excellent client handling skills.
  • Proven media relations experience and excellent media contacts.
  • Ability to work on own initiative and under pressure.
  • Team working and communication abilities essential, with strong interpersonal skills.
  • Ability to make decisions/judgement in consultation with management/directors

Essential Skills:

  • Attention to detail.
  • Excellent oral and written communication skills.
  • Excellent interpersonal skills.
  • Proficient working with Mac and MS Office programmes.
  • Good knowledge of social media platforms.
  • Ability to work to deadlines.
  • Excellent time management and prioritization, an eye for detail and the capacity to drive progress while multi-tasking.
  • Delivery of high quality results.
  • Flexibility and a strong work ethic.

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