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Hearst UK, Household Advice Editor – Good Housekeeping

Employer
Hearst Magazines UK
Location
Hybrid working model – 2 days per week in the office
Salary
£DoE
Closing date
Feb 9, 2023

Job Details

Household Advice Editor – Good Housekeeping
Loindon, United Kingdom

JOB DESCRIPTION

At Hearst UK, there’s always more to the story. Join us as our Household Advice Editor to start next chapter in your career.

Hearst UK is a leading premium content and experience business. We publish 20 brands including Good Housekeeping, ELLE, Harper’s Bazaar, Cosmopolitan and Esquire. Our digital brands reach half of UK women and one in three of UK men every month, and our trusted content engages them wherever they are. We circulate over 26 million magazines a year, we reach on average 21.1 million UK digital unique users per month and have more than 32.4 million follows via our social media platforms.

Hearst UK’s experiential division – HearstX – brings our flagship brands to life through immersive physical and digital experiences, and connects with our audience through a programme of bespoke events aligned to our brands including Country Living Shows, the Bazaar at Work events franchise and Harper’s Bazaar Women of the Year Awards.

Our licensed brand extensions include Country Living sofas, Esquire apparel and accessories. We also have a growing operation offering accreditation through the state-of-the-art testing facility at the Hearst Institute.

ABOUT THE ROLE

You will oversee and execute the brand’s digital household advice content strategy working with key stakeholders to plan, curate and build must-read practical household content covering topics including decluttering, household organisation, cleaning hacks and product reviews, supporting the distribution of this content across all in house and 3rd party digital content platforms.

This role is part of our digital team reporting to the Lifestyle Digital Director and with a dotted line into our Consumer Affairs Director. You will also work with video and social media teams as well as work at the Good Housekeeping Institute, when needed, alongside the GHI’s testing team.

Key Responsibilities -

  • Plan out Good Housekeeping's Household Advice content strategy that delivers ever green and seasonal, practical household content brimming with information, advice and cleaning hacks that attract new and returning visitors to this popular content category.
  • Create, produce and manage high-quality highly discoverable content. Work with the Consumer Affairs team and the Good Housekeeping Institute to create cleaning content ensuring all household advice adheres to the brand’s ‘tried, tested and trusted’ promise. Repurpose and edit household content for inclusion on site and in the print issue of Good Housekeeping. Upload content to the site using the content management system (CMS).
  • Ensure the Consumer and GH digital teams have informative, traffic-driving household management features to include across platforms including weekly newsletters.
  • Develop an SEO strategy focusing on growing the household advice and decluttering sections – updating existing features while planning and prioritising a schedule of new content.
  • Work with the video team, filming household and organisation/decluttering advice, proofing and approving finished video edits. Develop new, informative video franchises with the video team around household advice content. Help grow on-site video revenue
  • Collaborate with GH’s social media manager on engaging household advice ideas for use across all our relevant platforms, from Instagram to TikTok.
  • Work closely with the Central and GHI Homes teams on E Commerce and taking on affiliate content where opportunities grow revenues. 
  • Proactively create content franchises that can be sold by the advertising team. Support the advertising team on proactive and reactive ad pitches.
  • The role will involve a strong analytical approach to all key data & insight points to support constant improvements against Key Performance Indicators. You will also be expected to be on top of and communicating trends in the homes landscape that can support brand growth through audience development, content creation and revenue generation.
  • You will be targeted on the Homes Channel Reach, Frequency of Returning Visitors, E Commerce Revenue Generation and conversion of unknown audiences to known audiences.
  • You will be expected to know your KPIs and report against them frequently.
  • Key stakeholder management of all relationships listed above will be critical to the success of the candidate.
  • Proactively support our drive to improve diversity and inclusion.  Take on ad hoc project when requested. You will be expected to adhere to the company’s hybrid working policy and to representing the brand, where appropriate, attending relevant events, including reader events, which may be in the evening. You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you from time to time.
     

ABOUT YOU

  • This is an ideal job for a journalist who is an authority on all areas of household management.
  • You will be comfortable writing decluttering, organisation and household advice while also testing and editing cleaning hacks. Experience of working on a consumer website and or/magazine.
  • Previous experience of product testing is an advantage.
  • Knowledge of SEO
  • Experience of uploading content online and knowledge of different social media platforms.
  • Ability to generate and translate ideas and concepts into trusted digital features.
  • Proven experience and talent for writing for print and/or web.
  • Strong organisational and time management skills.
  • Strong communication skills and a team player.
  • Enthusiastic and with a ‘can-do’ attitude.
  • A genuine interest for the topics that goodhousekeeping.co.uk covers.
  • Some experience using Photoshop
     

WHAT WE OFFER

At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

  • 25 days’ holiday (with the option to buy up to 5 additional holiday days) – pro rated for part-time or fixed-term employees
  • Hybrid working model – 2 days per week in the office
  • Discounted gym membership
  • Healthcare cash plan
  • Spend a charity day with your favourite good cause
  • Life assurance and pension scheme
  • Regular socials and more!

There’s more to your story than you imagine. And the next chapter begins right here.

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organisation the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.

Company

Our brilliant employees are what makes Hearst a driving force for innovation.

People join us because they love our brands, but they stay because we are a company that nurtures passion and creativity, all while striving towards a shared goal of excellence and originality.

We are looking to recruit exceptionally talented individuals, who not only have a chance to shape our friendly and creative culture, but work with world-class brands and mould their own careers in a truly unique environment.

Company info
Website
Location
72 Broadwick Street
London
W1F 9EP
GB

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