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Wonderly, Volkswagen Group Hub Editor (VWFS)

Employer
Haymarket Media Group Limited
Location
Milton Keynes - Hybrid working with the opportunity to work 2 days per week remotely
Salary
£27,000 - £33,000
Closing date
Oct 30, 2022

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Industry
Journalist
Job Type
Permanent
Hours
Full Time
Sector
Online, Retail, Trade Publication, B2B
Discipline
Editor

Job Details

Haymarket is a successful international specialist media company.  We have over 60 market-leading brands in the consumer and B2B markets across the UK, US, Asia, India and Germany, connecting people and communities across digital, print, festivals, awards, conferences, and exhibitions.

 As a global business operating in diverse markets, we are inherently multicultural and we are committed to attracting, developing and retaining talent who reflect the communities we serve.   We equally recognise our broader responsibility to society as a whole and use our power and influence to drive diversity, equity and inclusion within our markets. 

Wonderly is Haymarket Media Group’s agency division, producing world-class content for global brands. On behalf of Volkswagen Group (VWG), we operate Hub, the main digital communications channel between its sub-brands - including Volkswagen, Audi, SEAT and ŠKODA, Volkswagen Financial services - and its UK network of retailers and repair centres. 

This role focuses on writing engaging content to keep the people who work in Volkswagen’s car dealerships up to date with all the latest news, updates, offers and incentives, so that they have all the information to excel at their jobs. You’ll be working in a fast-moving corporate environment and expected to turn your hand to a wide variety of tasks and content types, collaborating day-to-day with stakeholders across Volkswagen head office.

Responsibilities: 

Editorial

  • Direct day-to-day management of a brand Hub, ensuring the site runs smoothly, content is always accurate, engaging, search-optimised, and it is produced with the audience’s needs in mind, as well as those of the client. Evidenced by client feedback and improving site performance metrics, such as traffic and user numbers.
  • Provision of high-quality editorial services, so that content is always efficient, effective and targeted, and employs the most appropriate medium, such as long- and short-form text, infographics, video, audio, forms, polls and quizzes. Evidenced by quarterly content reviews with the Director of Content.
  • Define and agree a data-driven content strategy with the brand that informs content commissioning decisions, is used to plan new content and campaigns, and supports the brand’s retailer communication objectives. 
  • Ensure all content is published within 24 hours (the Hub SLA), subject to relevant approvals being received and processes followed; in addition, ensure audience feedback is acknowledged and forwarded to the brand within 24 hours of receipt, so that retailers’ expectations are proactively and robustly managed.

Stakeholder management

  • Excellent stakeholder management, always striving to build and strengthen positive relationships through a helpful, diplomatic, professional and expert approach, and mindful that you are an ambassador for Wonderly.
  • Proactively engage with the brand team to ensure they involve you and your reports at an early stage in the content development process, focusing on the overall objective and shaping the content solution to suit.
  • Undertake regular (monthly and quarterly) meetings with the brand stakeholder to report on and review content performance, plan new activities, and prioritise the production, promotion and curation of the most important content, including via the Hub homepage, newsletters and other tools such as alerts and notifications (inc SMS).
  • Proactively seek opportunities to develop the account by identifying new ways to solve business challenges and drive incremental revenue, and raising these with the Director of Content and Group Account Director.
  • Brand and audience understanding
  • Build a detailed understanding of the VWG retail network and your core audience’s needs to ensure content provides maximum utility and efficiency to users, and we provide helpful onward journeys. This should include regular retailer visits, audience interviews and personal development.
  • Build a detailed understanding of the brand strategy and retailer communication objectives, so that Hub itself and the content you publish always reflects the brand’s priorities, guidelines and tone-of-voice.  

Collaboration

  • Regular collaboration with other Wonderly teams (eg. Digital, Account Management) to prioritise, develop and deliver enhancements to Hub that benefit user experience and client satisfaction, and improve editorial effectiveness and efficiency.
  • Collaborate with peers and the Director of Content to contribute to monthly team meetings, sharing editorial best practice and encouraging others to, and ensuring all meetings are useful and productive. 
  • Proactively contribute to Wonderly’s culture by regularly participating in and contributing to agency meetings and creative and social activities.

Skills & Experience: 

  • 3+ years in B2B or B2C digital publishing, preferably working on digital communications for a major brand or on a busy, high-traffic news website. 
  • An interest in Financial journalism is desirable. 
  • Naturally collaborative, innovative, curious, diplomatic, empathetic and solution-focused. 
  • The confidence to work in a busy client-facing, corporate office environment, where a calm, positive and diplomatic approach is vital. 
  • A good understanding of how to manage workloads, time and resources to maximise productivity and impact.
  • Excellent editorial skills, including writing, sub-editing, page structure and layout, video and multimedia production, and using a content management system.
  • Solid content strategy skills, particularly the ability to use audience feedback and tools such as Google Analytics to uncover insights that support tactical and strategic decision making.
  • A keen eye for visual clarity, tone, style and accessibility, so articles are laid out and written in a way that can be easily understood, is respectful of the user’s time, and maximises the content’s effectiveness.
  • Good understanding of SEO techniques and information architecture, including use of keywords, menus, tags and other metadata to optimise pages for search, so content is easy and intuitive to find and navigate. 
  • The ability to work closely with a digital team to rapidly scope, test and iterate solutions and manage a large, complex website.
  • Good awareness of and interest in current digital content, automotive and technology trends and innovations. 

Why work with us?

People are our greatest asset here at Haymarket Media Group. Haymarket is a media, information and data business, we use our expertise in media and information to inspire, inform and empower our clients, audiences and communities. We are a socially and environmentally responsible business. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.

We’re hard-wired to produce remarkable content for our audiences, with over 16,000 companies around the globe turning to us to help their businesses grow. Join us and you will work on market-leading brands to help create powerful and lasting relationships that deliver real results, all while developing your own career. 

Our benefits include: 

  • Competitive salary 
  • Comprehensive training and career development programme 
  • 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days) 
  • Flexible working schedule 
  • Generous contributory pension scheme 
  • Access to Perkbox
  • Health Cash Plan
  • Family friendly policies
  • Cycle to Work scheme
  • Employee Assistance Programme
  • Season ticket loan 
  • Regular individual and team rewards and incentives for outstanding performance 

We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. We feel that nothing beats face-time with our colleagues and we’ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice. 

As a global business operating in diverse markets, Haymarket is inherently multicultural.  Globally we are committed to attracting, developing and retaining talent who reflect the communities we serve.   We equally recognise our broader responsibility to society as a whole. We will use our power and influence to drive diversity, equity and inclusion within our markets. 

As such, we are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.  

If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.

Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.
 

Company

More information

Haymarket has its heart and soul in publishing and media.

Since we founded the company half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of our products and our people.

Our philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services.

Globalisation is opening up the world further, and providing many opportunities for us to continue to grow. You’ll see elsewhere in the site that we have offices around the world, and that many of our titles are now truly global brands.

Haymarket serves a broad spread of markets, from sport to medicine, from technology to town planning. We’re in consumer, business and customer media, along with exhibitions and live events. Predicting the shape of our business in three, five or 10 years is almost impossible; and the unpredictability is, for us, part of the appeal.

We aim to be the perfect company to work with or for – we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.

Company info
Website
Location
Bridge House
69 London Road
Twickenham
TW1 3SP
GB

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