Netmums, Social Media Editor

Are you a successful, passionate Social Media Editor within a digital consumer publishing environment with a thorough understanding of platforms such as Facebook, Twitter, Pinterest, Instagram, YouTube and Tik Tok? If so, then Netmums would love to hear from you.

Netmums is the UK’s diverse, inclusive, and supportive parenting community. Alongside an active forum, our unique editorial proposition combines comprehensive national parenting, pregnancy and fertility content with a local listings channel that spans the UK, with more listings than any other family listings site. Netmums is part of the Unify Group. The Unify Group is one of the world’s leading female targeted global publishers.

The role:

• To grow social audience volume and engagement to increase traffic referral to O&O channels
• To keep the brand fresh and relevant on both existing and new social media platforms
• Work with the sales team to successfully deliver social media activation for commercial partnerships
• Stay ahead on social media platforms development to adapt Netmums output as well as shape strategies for new platforms EG Tik Tok and/or optimizing for evolving algorithms

Your experience:

• An expert understanding of both the UK parenting audience and a proven track record in delivering a successful social media content strategy for a large-scale digital media brand 
• Ability to deliver content from idea to publish and understand analytics to optimize content and grow audience engagement/referral
• Excellent understanding of all social platforms
• Strong organizational skills and working to tight deadlines
• Excellent working relationship with commercial sales teams and the ability to deliver client/commercial campaign content and KPIs for social activations
• Understanding of digital content across other channels (e.g. SEO, newsletter, video) and how to create a holistic social content strategy

Key responsibilities:

• Define, manage and implement organic social strategies for Netmums’ social platforms
• Create shareable content (news, images and video) for use across all social platforms
• Evolve the social content strategy to optimise traffic referral
• Analyse referral traffic and report on performance to editorial teams
• Feed into the creative editorial process to ensure that social media is a consideration in what is published on site
• Work with all content team and sales team to deliver successful social campaigns
• Manage social editorial calendar for key dates and ensure these are reflected across social platforms
• Identify new ways the brand can build and be more present on social media with new opportunities on platforms
• Scope content strategy for new social platforms, featuring video, animation, etc.  e.g. Tik Tok

Skills needed:

• Successful experience of working in social media, preferably within a digital consumer publishing
• A thorough understanding of platforms including Facebook, Twitter, Pinterest, Instagram, YouTube and Tik Tok
• In-depth knowledge of parenting and a positive creative attitude – a passion for social media
• Ability to deliver highly engaging social content that plays for all NM content verticals and ensure NM tone and voice is always adhered to – excellent writing skills AND excellent image skills (Photoshop etc)
• Ability to create social-ready assets using the right publishing tools
• Ability to research and present actionable data using analytic tools e.g. Facebook Insights, Tailwind, Crowdtangle, Sprout etc
• Creative mindset, able to innovate, learn from competitors
• Strong communication and collaboration skills
• Analytical thinker who can test and learn to improve best practice
• Good community management track-record, attract and retain social audiences as well as drive traffic to NM site
• Able to work successfully on commercial campaigns to deliver client KPIs (able to write briefs for commercial campaigns)
• Understanding on the importance of copyright control
• The ability to validate your strategy through audience and social listening data and present justifications to teams with confidence

Our Staff benefits include:

• 25 days’ holiday, plus bank holidays (pro-rata for part time employees) and your birthday day off
• Summer working hours
• Employee recognition awards
• Employee Assistance Programme
• Take a day year to spend with your chosen charity
• Life cover and financial clinics
• Cycle to Work scheme (subject to criteria)
• Workplace Pension

If you think the role is right for you, then please email us.   Please include a cover letter with your application and examples of your work.