Digital Editor (Selamta)

Ink – one of the world's leading travel media companies – is looking for a talented digital editor to lead on selamta.ethiopianairlines.com, the travel inspiration portal for Ethiopian airlines, and work across Ink’s other digital platforms.

The successful candidate will be a travel-loving digital native, who cares as much about site analytics as they do about powerful storytelling. They’ll be an expert on African cultures and destinations, with extensive real-world experience of countries including Ethiopia. They'll have a good eye for a powerful story and be able to write, edit and commission content and turn that into traffic-driving gold. With two years' experience working in digital publishing, they’ll be well-versed in SEO, social content, video and newsletters and be excited about taking Selamta to new audiences. This role offers great opportunities to travel.

About us

Ink is among the world’s leading travel media companies. We create award-winning content and sell advertising solutions for companies and services across the global travel sector. Our brands include ReachTV (seen by over 20 million people monthly), travel video platform More Corners, United’s Hemispheres magazine, easyJet Traveller, Virgin Atlantic’s Vera magazine and Silverkris for Singapore Airlines. Ink is an equal opportunity employer, and we hire individuals based on merit, regardless of race, religion, gender and age amongst others.

Responsibilities

● Writing, editing and commissioning stories for Selamta: from destination pieces, narrative features, in-depth interviews and profiles to social posts, newsletter copy and advertorial content

● Creating a content strategy and monthly schedule. Uploading and optimising all stories in the CMS and overseeing social posts and newsletter content

● Managing stakeholder relationships and working closely with the client to ensure all their needs are met

● Monitoring site analytics to make sure monthly traffic targets are met

● Working with the Creative Solutions team to develop, hone and support on advertorial and commercial tie-ins

● Growing the Selamta audience on all digital platforms

Experience & Skills

● Highly skilled writer and editor who can turn around sparkling on brand copy and attention-grabbing headlines

● Excellent knowledge of African destinations and cultures and the wider travel sector

● Experience working with analytics programs such as Google Analytics, Ahrefs and other keyword tools

● Experience writing SEO-focused copy, social posts and newsletter content

● Experience using various CMSs and liaising with developers

● Excellent people skills

● Excellent time management and prioritisation

● A little black book of African travel contacts including trusted PRs and writers

Bonus

● Experience using viral story finding tools to identify trending content

● Experience shooting and editing video

Essentials

● Minimum two years' experience in digital publishing

● A calm, friendly can-do attitude

● Fluent English speaker (other languages a bonus!)

To apply, please email your CV and a short covering letter to jonny.ensall@ink-global.com. Only successful candidates will be contacted and invited to interview.

A short test of skills will also be necessary. This job will include an initial probationary period.