Link Media Corporation, Head of Social Media and Audience Development

Homeworking or London office
Jan 14, 2022
Feb 14, 2022
News, Online
Job Type
Full Time

Title: Head of Social Media and Audience Development

Location: London

Salary: DoE

Job type: Two-year fixed-term contract

Hours: Full time, 40 hours per week

An exciting start-up seeks experienced reporters, editors and multimedia experts to join our newsroom and help launch an innovative new website focusing on issues affecting and related to new and established Muslim communities in the UK and Europe.

We need digital journalists who can combine in-depth reporting and vivid storytelling to engage a diverse, intelligent and forward-thinking readership.

For the right candidates, we offer competitive rates and flexible working opportunities across the full journalistic spectrum, including news reporting, feature writing, long reads and audio-visual content.

Key responsibilities:

To create and manage all posts on social media, supported by the social media editor. This includes Facebook, TikTok, Instagram, Twitter, YouTube and other relevant platforms.

Develop a diverse audience for our journalism, with a particular emphasis on SEO best practice.

Develop strategies to diversify our audience culturally and geographically.

Oversee the digital optimisation of our journalism.

Share expertise and analysis with editorial staff to promote best practices across the organisation and ensure a data-informed newsroom.

Present and contextualise data on reach and engagement for newsroom and editors.

Identify trends that may present opportunities for our journalists.

Help manage relationships with platform and third-party contacts, and share knowledge with the wider organisation.

Work with editors on developing plans for reader revenue and provide insights and ideas for new products, including podcasts, campaigns and events.

The ideal candidate will bring a deep understanding of search protocols and dynamics, social media, internet culture and audience distribution strategies. This is both a strategic and hands-on role, as we look to expand into areas such as newsletters and platform relationships.


Experience working closely in or with a news team.

Candidates should have a robust insight into the aspirations and influences associated with new and established Muslim communities into the UK and Europe — across political, social, economic and civil society fields, as well as sport, business, arts and lifestyle.

Demonstrable understanding of audience development, distribution strategies, and search engine optimisation.

Strong production/writing skills and editorial judgement.

Strong visual skills for creating graphics and video to illustrate stories.

Excellent communication and a collaborative mindset — the ability to build bridges across the newsroom.

Experience of leading by example in making data-informed editorial decisions.

Must be able to demonstrate sound journalistic practice, such as balance, careful sourcing and a solid, practical understanding of media law.


30 days paid leave per year.

Working from home or in-person reporting with some days in our London office.

To Apply:

Applicants should email a CV, cover letter and relevant examples of their work.

Deadline for applications: February 14, 2022

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