SEO Analyst

Dow Jones
New York, NY
Dec 17, 2021
Jan 20, 2022
Job Type
Full Time
Job Description:

The Wall Street Journal Opinion section is looking for a dynamic and experienced SEO Analyst who is passionate about SEO and can think strategically about content experience. The SEO Analyst will take a hands-on approach to data-driven decision-making to empower SEO campaigns from the ground up, through to post-launch and analysis.

We're looking for someone with a thorough understanding of SEO keyword research, site schema rules and the ability to perform content analysis to identify areas where we can create new experiences in our products to serve the interests of web searchers. This person will drive traffic growth for Opinion by planning and executing strategic search initiatives. The SEO Analyst must have excellent problem-solving skills and can effectively articulate complex ideas to non-SEO audiences.

If you come from an agency or ecommerce background, parts of this role may remind you of content marketing campaigns you have developed and delivered in the past, including keyword gap analysis and expansion exercises.

While you may start this job remotely, you will eventually be based in our New York office.

Responsibilities include:
  • Performing keyword research and support editorial production of strategic SEO content
  • Tracking and monitoring performance using dashboards using traditional SEO tools and data
  • Performing content gap analysis to expand our coverage in Search
  • Alongside the wider SEO team, reviewing search content performance and make recommendations for improvement, as well as make retrospective recommendations
  • Developing and iterating on link-building strategies alongside the wider SEO team at WSJ
  • Collaborating with a cross-functional team of stakeholders to contribute to our SEO strategy
  • Identifying key growth opportunities for WSJ Opinion, including day-to-day search optimization, longer term strategy for expanding our reach via Search and competitor analysis
  • Working with and collaborating with external SEO vendors

Strong candidates will have the following skills and experience:
  • At least 3 years of experience in successfully developing and executing SEO campaigns
  • Strong analytical skills and a love for data and SEO
  • Solid understanding of content for marketing purposes with in-depth knowledge of Google's ranking methodologies and algorithms
  • Experience in a newsroom or other journalism experience is a plus
  • Advanced knowledge of Adobe Analytics (or similar Business Intelligence platform), Google Search Console and SEO tools such as Ahrefs or SEMRush
  • Comfortable managing projects and deliverables
  • Methodological in testing ideas and A/B testing
  • In-depth and up-to-date knowledge of SEO best practices including site hygiene, URL practices, publishing processes, web crawling, AMP pages, and mobile web optimization.
  • Candidates should be familiar with the ideas, philosophy and principles for which the Wall Street Journal editorial page stands

To apply, please submit your resume and a cover letter explaining how you would approach the job.

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put "Reasonable Accommodation" in the subject line.

Business Area: EDITORIAL

Job Category: News/Editorial Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 25967

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