Product Strategy & Marketing Coordinator

Employer
Dow Jones
Location
New York, NY
Salary
$DoE
Posted
Sep 17, 2021
Closes
Nov 15, 2021
Ref
Job_Req_27565
Industry
Journalist
Job Type
Permanent
Hours
Full Time
Job Description:

Dow Jones' Product Strategy & Marketing team is responsible for managing product roadmap, collaborating on new product development, and developing product positioning, packaging and go-to-market strategy.

We equip the global sales team with:
  • Timely, accurate and engaging presentations, sell sheets, templates and playbooks in order to drive revenue
  • Leverage market and internal intelligence to enhance product positioning and inform new product creation
  • Contribute to organized internal communication channels to deliver these tools and resources to the global sales team
  • Provide product-specific expertise to our internal sales teams and solicit client feedback to improve product set

Within this context, the Product Marketing & Strategy Specialist will contribute to a team responsible for positioning, packaging, and collateral production for new and existing products; delivering those materials to sales. This role in particular will provide support and expertise for our core Financial Services brands, as well as our luxury brands & properties.

Responsibilities

The Product Strategy & Marketing Specialist will add value to Dow Jones via the following core responsibilities:

Position, package, and produce collateral for new and existing products under direction of the Product Strategy & Marketing Senior Manager. Key outputs include:
  • General presentations
  • Sell sheets
  • Templates
  • Internal and external marketing communications, specifically e-mail
  • Training sessions (where appropriate)

Success for this role will ultimately be measured by the Product Strategy & Marketing Senior Manager, sales team and client satisfaction with product marketing knowledge, materials and services.

Skills & Experience

You'll Have:
  • 1-2 years marketing experience
  • An ability to articulate the value proposition for a product, service or offering that's complemented by formidable copywriting and storytelling
  • Proficiency with Microsoft Office & G-Suite
  • Photoshop prowess (Intermediate)
  • Strong familiarity with social and email channels (e.g. LinkedIn, MailChimp, Salesforce/Pardot)

You'll Bring:
  • A positive attitude
  • A team-first approach (i.e. a willingness to assist other team members with projects as needed)
  • A propensity for action:
  • Learn, Do, Share (knowledge, ideas, etc.)
  • An eye for design/layout and a knack for storytelling

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.

Business Area: MEDIA SALES

Job Category: Marketing Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 27565

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