Who are we? We’re a global team with a simple purpose. We make what matters. For people and for business. We believe that whatever we create - from ads to apps to baseball caps - should be relevant, purposeful and inspired.

How did we get here? Here’s the short version. In 1943, we became the first agency of record for Ford. In 2007, we joined forces with five other WPP agencies and became Team Detroit, working across all channels, geographies and communications. 2015 saw another growth spurt and we expanded to a global footprint and rebranded under the name, GTB. Yes, change is in our DNA, and we like that.