Business Tips for Working With the Media

Published: Apr 01, 2014

One of the benefits to using social media is the access business professionals have to new audiences. Our messages can be heard around the world. We can connect with people that we would have never met otherwise. It also means that we have the ability to amplify our message via the media.

Journalists, authors, radio talk show hosts, television show hosts, etc. all have the ability to connect with us. Now you might say, “Hey, that’s not important to me. I’m not trying to get noticed by anyone.” And maybe that’s true. But if right now you’re thinking about your next job opportunity OR you’re a consultant trying to get your business noticed OR you’re company wants to be on one of those “Best” or “Great” lists as a way to attract top talent, then getting quoted in the media might be exactly what you’re looking for.


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