Behind the Headlines with…Theresa Rice

Published: Apr 09, 2014

My ideal day is…reading the Financial Times Weekend section, watching a movie, having a glass of wine and playing pool.

What made me want to get into PR was...the chance to learn about a lot of different industries instead of having to commit to one.

My colleagues would say I’m...the closest to an all-terrain vehicle a woman can get.

Five words that describe me...intuitive, disruptive, unconventional, introverted and driven.

The PR figure I most admire is...Aristotle, father of the art of persuasion.

I always thought I’d be…an engineer. But words are more fun.

I’m at my best when…it’s early in the morning. I usually save my most strategic thinking and writing for 5am.

My most prized possession is…a list my father made for my mother of the 50 reasons why he loved her.

I’m a closet reader of…Andy Borowitz. His capacity for humor astounds me.

You don’t want to be around me when...I’m correcting your dangling modifiers.

The most interesting fact about me is...I’m ambidextrous.

If it weren’t for…my two sons, I would never know the joy I now feel every day.

My favorite PR moment first social media campaign, won in 2007 for creating SecondLife’s first virtual tourism destination.

My relationship with journalists is...respectful. I will only pitch something I would see myself writing about.

My next vacation will be in...Armenia.

What would you like to do more of in PR? Crisis management.

What one thing do you want to accomplish by the end of 2014? Learning to code.

What do you hope will happen today? All deadlines will suddenly disappear.

We have an unusual name. What do you think Gorkana means? What our country will name its 52nd state.

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