Behind the Headlines with…Steve Cody

My ideal day is…any day on which I don't need to commute via New Jersey Transit or fly United Airlines.

What made me want to get into PR was…my love of writing and investigative reporting. I thought I'd be the next Bob Woodward but, after working in a few newsrooms, decided I strongly disliked the workplace culture. PR was the obvious choice.

My colleagues would say I’m…irreverent and politically incorrect to the max (but occasionally strategic and creative as well).

Five words that describe me are…a self-absorbed lifelong learner.

The PR figure I most admire is…Harold Burson. There's Mr. Burson. And then, there's everyone else.

I always thought I’d be…playing centerfield for the New York Mets. Based upon the quality of the team's current roster, I still may be.

I’m at my best when…I'm forced to improvise in the heat of the moment.

My most prized possession is…my two kids.

I’m a closet reader of…Perez Hilton (although a friend only forwards me the best of the best).

You don’t want to be around me when…a client says, "Steve, we've decided our needs require the services of a global agency."

The most interesting fact about me is…I was a total introvert in high school. Never said a word. Never raised my hand. Just wanted to blend in and be one of many.

If it wasn’t for…climbing and comedy, my stress levels would be higher than the international space station.

My favorite PR moment was… winning Peppercomm's very first blue-chip account (and beating three global firms in the process).

My relationship with journalists is…surprisingly good. Now that I write a halfway decent blog and two columns per week for, I better understand the challenges a journalist faces.

My next vacation will be in…Red Rock Canyon, Nevada, where I'll be rock and mountain climbing for five days.

What would you like to do more of in PR? Mentoring young people or middle-aged professionals who have lost their way.

What one thing do you want to accomplish by the end of 2014? Summit El Capitan in Yosemite National Forest.

What do you hope will happen today? That my three-hour delayed NJ Transit train will actually arrive at Penn Station.

We have an unusual name. What do you think Gorkana means? Gorkana is the surname of the starting shortstop for the Reading Phillies. His first name is Alberto.

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